Planning: Target Audience for our Music Video.

Our target audience for this project is focused on not only fans of Radiohead music (which spans many genres) but people who enjoy electronica music and experimental/abstract film-making. We plan to attract this audience by creating artistic shots within our video and using editing tools to manipulate our scenes for experimental purposes. This is a music video so our main audience will be watching it for the music as opposed to the visuals but we want to give them something worth watching on channels such as MTV. We understand that the music we are using is not exactly 'mainstream' but air time on music channels is important to promote the album as well as the band so we would push for as many plays as possible. We have also tried to attract our audience in our ancillary tasks by using experimental photographic techniques such as photomontage and photomanipulation.