Institutions play a fundamental role in the promotion and distribution of a media product. For our production we must consider institutions that will promote our video on television, our album advert in magazines, as well as companies who can produce and distribute the album itself.
One of the largest music promotion names in the business; Kerrang, would be an ideal institution for the promotion of our music video and digipak. The Bauer Media Group currently own the Kerrang Magazine which could promote sales of the album through our magazine advert. Kerrang is also a popular music TV channel owned by Box Television, this would be the perfect place to show our music video because it would be seen by an awful lot of people and is relevant to our target audience. We could also approach NME TV as a channel to play our video in order to appeal to a generally younger audience that may have not heard Radiohead before. The are many different magazines that could promote our album by using the advert, these magazines cover a wide variety of subjects and are read by a vast amount of people, music magazines such as Mojo, NME, Ultimate Guitar etc, game magazines such as OPM, Game, PC Gamer etc, as well as men's and women's magazines respectively. by pushing the advert to as many different magazines as possible we would be able to reach a far wider audience as well as appeal to new fans. However, not all magazines would be relevant to our album and so the audience that subscribes would probably not be interested; these are magazines like 'Horse and Hound' and kids magazines.
Capital Records have produced Radiohead music in the past and so they would be an ideal record company to produce and distribute this album. They are an international company which would greatly increase the amount of records sold as well as enable the album to be sold around the world.
